love taza luggage at target, and THANK YOU!

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from the very bottom of my heart, i can’t thank you enough for the kind words and feedback you have shared with us since we announced the launch of our family luggage collection at target earlier this week. thank you! thank you!!!! i tell josh all the time, that we truly have the best followers and readers in all the land, so many of you who feel like legit friends i could sit across the table from for hours, and i mean it! after working on a specific project for so long, and also having to keep it under wraps during that time, it just felt so good to finally say, “it’s here!” you never know how something may be received, and so to have felt that love from you straight away, it just meant everything.

i truly hope that those of you who bring a few of these luggage pieces along on your next adventures find them to be everything you hoped for.  and that they take away some of the little stresses traveling with kiddos sometimes entail so you can focus on the good stuff…. the making memories part, the having a new adventure part, the being with your people and exploring, discovering and trying new things part…. basically, all the parts that are meant to be focused on! and all the parts that count.

love you guys so much. i can’t believe some of you have been in this space with me for over ten years! the landscape of blogging and all things online has changed so much since those first few posts, and i never imagined how it would evolve and bring the sorts of opportunities it has for me and my family along the way, but we couldn’t do any of it without you, so thank you for being here and being wonderful.

sharing a few photos today from when we received the very final products in early january. i couldn’t wipe the smile off my face as conrad and i hauled the majority of the pieces onto my bed and started going through everything. eleanor and samson were the ones who firmly stated they wanted dragon wings on the kids backpack, but conrad was the one who roared all morning when he put the final backpack on and realized he was basically a dragon! we had a lot of fun together packing up his little backpack while the older kids were at school for an upcoming trip to DC!


if you missed it, i talk about the collection more in depth in this post, and i highlighted a bunch of videos on the profile page of my instagram account where josh and i walk through each piece in the collection.

you can now shop all pieces online right here! as well as at all target stores nationwide! (although we have heard that several items have sold out at some stores, so hurry if you want to check them out in person. the collection will sold at target for only a couple of months. or until it sells out.)

have a great weekend, friends! thank you so much, again.

  1. Trini

    Where is the blouse you’re wearing from?

  2. Rachel

    In some of the pictures it looks like a very cheesy lasagna in your suitcase, ha!

  3. Your collection looks so beautiful! When can we buy it in London?!!

    Also where is the beautiful bed headboard from? I am obsessed with it! Green happens to be my favourite colour :)

    A huge massive congratulations on your collection! xx

  4. AHW

    Hi! Congrats on your collection- would you mind sharing who your blouse is by? Thanks so much.

  5. Selena

    Love the collection! Can’t wait to get the carry on size of the white suitcase🖤 where is your top from that you are wearing in these pics?! Love it! Xx

  6. Julie Brown

    I went to ours in Jackson, MS and there was nothing!! I was so disappointed… but its the deep south so we are the last to get on board with things that for sure! love love the collection!

  7. Beenish

    I received my kids activity kit today – it shipped fast! Excellent quality, definitely something that I am going to use with my kids for years. I have been searching for something like this for a long time – thank you for creating it!

  8. Hilary

    I’m heading to Europe next week and was randomly going through the travel section at our local Target and saw your whole collection. Not much was left, I’m sure it’s been really popular, but my 5 year old was so excited about the backpack, and I got the headphones, which are great, and those really great travel pouches. I’m thinking of going back to get more travel pouches because they were so great (especially for packing tiny toys and legos). I debated on the duffle because I loved how it converted into a backpack. Nice work.

  9. Allison

    Oh how I wish my 6 month old was older so I can find a better excuse to buy these adorable suitcases. You guys are so creative and I love seeing what you all come up with. Keep up the amazing work!

    xo Allison

  10. Allison

    SoO absolutely proud of you and your little fam 🤗🤗🤗😍😍😍✈️ whenever I would have a stressful or bad day your blog over the last 10 years has always brought my happiness right back up. Thank you for existing. Biggest love from Reno,NV 🌈🐲💕

  11. Mai

    Hi Naomi, can we shop from Spain?

  12. Megan

    I happily purchased the 2 in 1 carry on. I’m only 5’2, so I think the bag will be a bit large for me to wear as a backpack BUT it is such a clever piece of luggage with all its little pockets. I love the bright blue color.

    We’re traveling from San Francisco to Florence, Italy at the end of the month and this bag will definitely be flying right along with me. Thank you so much, and I’m so happy to have supported your growing family!

    • josh

      Yay! So happy you like the way it is designed! It will be great for carrying on the plane and traveling around Florence.

  13. Elizabeth

    Just explored your archive a little bit and found this:
    Love the message and was shocked to see you haven’t aged one bit in basically 10 years–lovely as ever! Love it when you share bits of what makes life good, like in this post:)

  14. Kristen

    You queen you. I shall buy everything. Congrats to you guys!!! xx

  15. Chelsie

    I saw the line at my local target and I almost cried. I’ve been reading your blog since forever and it is so nice to see how far you have come and what awesome things you have done. Love the travel pieces. :)

  16. Congratulations! I am so in love with your luggage collection. So much so I went on the target website to see if they shipped to Australia. Sadly not :( devastated ab0ut that but still very happy for you!!!

  17. Kristy

    Just wondering where the collection is manufactured. Thanks

  18. Jennifer Aileen

    Congratulations! i can not wait to buy all of these pieces for my family! i am a huge target fan and a huge fan of your family! i cant even contain myself ! super excited for more collabs you guys do! yayyyyy!!!

  19. Sadie

    He’s having a ball! Very sweet mother/baby photos. Such a bright collection! <3

    I am, as always, in love with the velvet bed.

  20. Katherine McIntosh

    I really need the camera packing cube in my life but I can find it on the site. Even when I try to search it. Do you know where to find it?

  21. Barbara

    I’m a new reader and can’t help but wonder if you have any info posted on your hair color/ highlights. I need something new for spring! XO

  22. aileen

    Randomly learned about this collection recently when shopping at the local Target. Loved it and bought the little activity set for the children and planning on buying more items! I then researched you online and found your site! I also have little kids and enjoy traveling and from New York. I wanted to ask if you have a suggestion for a double stroller since you seem to travel alot with your family. We are planning a trip to Portugal and debating on what type of stroller to travel with whether it be the uppababy with skateboard or an umbrella double stroller. Any suggestions? Thanks!

  23. Ginnette

    Ok so I decide to get off social media for Lent and you guys launch a full luggage/travel line?!?! Omg I am flying out with my 18 mo on Saturday on the red eye and jetted over to Target online store. Of course basically nothing is available for in store pick up by me. Thank goodness I was able to get my hands on the travel blue and white stripe backpack! It was the one thing I still hadn’t packed and am so glad i’ll Be able to pick it up in the morning. Will have my eye out of the red camera inserts as i REALLY need that as well. Love you guys so much and congratulations on so many wonderful ventures.

  24. I would love to feature your luggage on my blog Hello butterflies as we get ready to pack for our trip in June with our two girls.