taza’s new york city guide: soho + nolita

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hi everyone! i wanted to continue my nyc guide this week and share a few of our favorite spots in soho and nolita! and we have another fun video highlighting a few spots by jenner brown below. if you missed the last few guides, see my guide to the upper west side HERE, a guide to union square to midtown HERE, and the village HERE.  this is of course just a small sliver of what to do in the city, but hope it’s helpful!  soho and nolita are some of our favorite areas to shop and eat and explore (and people watch!) it’s really worth making a full day out of both little pockets.

ps! don’t forget to leave any of your own soho and nolita favorites in the comments below for us and others to check out.


video by jenner brown. music in video is by hugo hans.

some things to do around the soho/ nolita:

morrison hotel gallery
116 prince street 212-941-8770

angelika film center
18 west houston 212-995-2570

vesuvio playground on thompson street (also has a public pool! though we’ve never swam there)
thompson street

thomas sires
243 elizabeth street 646-692-4472

amarcord vintage
252 lafayette street 212-431-4161

pearl river market
477 broadway 800-878-2446

sabon (i have been obsessed for years with their patchouli lavender dead sea salt scrub. it’s worth going in just to get your hands washed!)
123 prince street 212-982-0968

mcnally jackson books
52 prince street 212-274-1160

piccolini (a fun children’s shop which originated the “(i) hotdog (heart) pretzel ny shirt!”)
167 mott street 212-775-1118

trico field (a fun children’s boutique to dream inside!)
65 west houston street 212-358-8484

some things to eat around soho/ nolita: 

cafe gitane (get the avocado toast!)
242 mott street 212-334-9552

parm (a favorite of ours! UWS location opening this summer, too!)
248 mulberry street 212-993-7189

la esquina the basement (need to call several weeks in advance to try and get a reservation. worth it!)
114 kenmare street 646-613-7100

georgetown cupcake (originated in DC and in my opinion, the best cupcake in the city)
111 mercer street, 212-431-4504

fanelli ‘s cafe
94 prince street 212-226-9412

taras bulba
357 west broadway 212-510-7510

150 prince street 646-998-3800

pepe rosso to go (it’s teeny and not many places to sit. we like to take it to a nearby playground or park to eat…)
149 sullivan street 212-677-4555

rice to riches
37 spring street 212-274-0008

cafe habana (the corn on the stick is what to get here!)
17 prince street 212-625-2001

tacombi (i love their corn in a cup, and crispy fish taco!)
267 elizabeth street 917-727-0179

80 spring street 212-965-1414

32 spring street 212-941-7994

for a nicer meal, try mercer kitchen
99 prince street

  1. Alexandra

    Oooh…. it is so sweet to see Taras Bulba!!!

    with a huge love from Ukraine))

  2. I really love these video guides that you’ve been making! So beautifully done. Makes me want to go check out each place and eat my way through New York. :)

  3. Dee

    Looks like so much fun!

  4. Lyndsay

    I love that you are doing this series, there are so many amazing places to go and things to do in this city and I always love hearing about them from others.

    I have been wanting to get over to Georgetown Cupcake for ages! Have you ever been to Vesuvio Bakery/Birdbath on Prince St? Their coffee is amazing (bitter) and they make these delicious giant cookies!

  5. your guides = the most brilliant

  6. Casey

    Man I just love how you style your hair! Do you use a straightener or curling iron to get the tosseld (sp?) look? (Looks great brunette or blonde to me! ) :)

  7. Allison

    I love watching these videos! Those places look so much fun. Thanks for sharing.
    Allison over at Allison’s Eye

    P.S. you had me a Georgetown Cupcakes. I love cupcakes!

  8. Cassie

    Ahhhh Soho, such a happy place. One of my favorite spots to go when I visit New York is Freemans. I think it’s technically located in the Lower East Side, but it’s right on the border of soho. I definitely recommend you check it out if you haven’t already. It’s at the end of a little alley so it’s easy to miss. The restaurant atmosphere is perfect for a date night :) Also love mercer kitchen! You are right – perfect for a special dinner.

    • TAZA

      haven’t been to freeman’s! thanks for the tip!!

  9. Now I just need to head to New York, so I can actually visit these. Thanks for the guide. :] // itsCarmen.com ☼

  10. Leith

    Thank you so much for taking the time to make these awesome guides! I know how time consuming it can all be but they’re GREAT! I should really do some for my neck of the woods :)


  11. Incredibly cute. Both the video and you.

    Thanks so much for stopping by and including Amarcord.

  12. I love this series! Where do you find all your background music?

    • TAZA

      thank you! we source and purchase our music through sites like music bed and marmoset. a great place to find new artists, too!

  13. Emily G

    Could you share where that wall with painted hearts is? I love it!

    • TAZA

      it’s outside the little cupcake bake shop which is on prince and mott i think? or right around there!

  14. Taylor

    Gorgeous video, as always! I love these little glimpses of the city.


  15. Abi

    The soap place looks so cool and the cupcakes so yummy, every time you post about them I die to try them! Love that you draw attention to some smaller places that people may not think of going/ know about. Also so weird to see you with blonde hair now I’m used to your brunette! But you look really pretty in this video- I love the fringe! (Bangs) :) do you film these videos over a few days, as that must be a loooot of food to eat in one day!! Or just share it with Jenner after you’ve recorded that bit? :)
    Abi x


  16. you are so cute, it kills me! can’t wait to visit new york again and try these spots!

  17. Emily

    My favourite video yet! I can’t wait to come back to visit and sample some of the delicious treats on offer. Thanks for sharing all of these top tips :-) love NYC!

  18. Bea

    I loooove these videos!!!!
    I like Amarcord! ;)

  19. Ansley

    I love your hair and want to get bangs! Who cuts it?

  20. oh i love this! so cute and nicely done. now i know where to go if i ever leave my coast to visit yours :)

  21. I love it, I love it, I love it! You make really good videos, it is such an inspiration! Who does not want to go to New York after watching these. I also truly enjoyed watching the video of how the two of you met!

  22. Cassandra

    I’ve loved each and every one of these! I just moved here in March & they’ve given me great places to explore. :)

  23. Rhonda

    that Japanese milk candies is my childhood favorite! it reminded me of my dad :(

  24. Laura

    It’s called Morrison Hotel Gallery, not Morris.

    • TAZA

      thanks for catching that typo!

  25. Patrizia

    Great video! Did you eat all that scrumptious food in one day?!?!? Or did you share with the cameraman?

  26. Nikki

    I miss the city so much! This serious is great! Check out SanctuaryT on 337 W Broadway. Their sangria is amazing and food is great! The place has such a great vibe too. :)

  27. I was playing around SoHo this weekend and fell in love with Think Coffee on 3rd and Mercer! I trust that their non-caffeinated goodies are just as awesome!

  28. hanna

    These guides are so cool. –Hanna Lei

  29. Thanks for the guide. It’s like, I can’t even remember how I planned trips before the internet. It’s so much more vivid these days.

    • TAZA

      haha, i know right!? i feel the same way with my iPhone gps map! whatever did i do before i had that little map?!

  30. Thank you for this! I’m planning to visit NYC anytime soon and this is so much help!


  31. Kelly

    Mercer Kitchen is my favorite but I have not tried most of these, thanks for the suggestions!

    xx Kelly
    Sparkles and Shoes

  32. Rita

    Viva NYC! Now I’m hungry. Honest question though: are these sponsored?

    • TAZA

      no, they aren’t sponsored. whenever i work with a sponsor i always clearly state! these are guides i am putting together by myself hoping they are helpful for my readers!

  33. Sinead

    I’m so jealous of all the amazing options you have when it comes to eating out and shopping! I need to go to New York soon :-)

  34. I live so close (Toronto). I MUST visit New York. And if I do I hope that I’ll see all of those things plus funky dressed people everywhere whose styles are out of this world. Thanks for these guides Naomi! Loving your blog.

  35. Tammy

    Love these tour guides Taza! :D This has been so much fun…I hope there’s more to share :) …Eeek I just want to try everything.


  36. Louise

    I have been following your blog for about 3 years
    I love it
    I live in Australia and just makes me want to visit NYC

  37. Anna

    these guides are so helpful, love them all!! my next trip to NY has to be loooooong :)

  38. Fanny


    your video is a little trip for me! thank you ! I wish I can visit NCY one day ( and san Francisc too…) your dress is really nice , do you think it’s available in France! thank you for sharing
    love from La Rochelle;

  39. V

    Love the bright nail polish! Would you mind sharing what kind it is? Screams summer to me!

    • TAZA

      sorry i don’t know the color! it was a shellac color from the salon and i didn’t even think to look at the name. just liked the color!

  40. The perfumes at Atelier Cologne are incredible! And the dishes as Pearl River – to die for.

    I always love your picks. You have great taste ;)

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  42. Taza, I cannot tell you how much I enjoy these videos. They are helpful and flat-out fun!

    also, I always love the music. It would be fun to read a music-centered post about both your and josh’s recommendations!

  43. Marissa

    I just love these videos!! I adore your blue coat with the brown fur, where is it from?! I am from MN and always looking for fashionable coats ;)


  44. Kat

    I really love your guides! I´ll visit NYC in Septermber for the first time and I can´t wait to see all those places and try the food! Will you share one or a few more guides with us until then?
    love from Cologne

  45. your travel guides always make me wanna jump in the first plane to nyc!
    xo, cheyenne

  46. Julia

    I can’t believe this is actually the first time I will leave a comment on your blog! I’ve been following it for a few years now watching your little family grow. I was wondering where you got your jacket from? It’s very cute :)

    Lots of love from England x

    • TAZA

      thank you! it’s a vintage find.

  47. Katarina

    Did you purchase anything in any of the stores? If not, how do you keep yourself from buying everything?!? lol.
    And, did you have to pay for all the food? :)

    • TAZA

      hi! i didn’t buy anything from any of the shops on this particular day, although it was hard!

      and yes, we did buy all of that food! but we shared it all so nothing had to go to waste. still feel full thinking about it. ;)

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  49. Lotte

    Dear Naomi, a great city-guide movie which makes me wanna go to NY asap! i understood that this movie is made by a friend of yours, but i have a question about the movies you make of your family (who i adore btw) Which movie editing program or app do you use? And can you cut short parts out of a long video and paste them together? i hope you can help me, because i’m starting my master of pediatric physical therapy and i have to edit a lot of videos for assignements and i love the way you edit yours. Lots of greetings and love from Holland, Lotte

    • TAZA

      thank you! for my own videos that i make i just edit them with iMovie on my computer. nothing too fancy. yes, you can cut and slice larger clips of a video in that program too. i think it’s great for what i’m using it for. good luck!

  50. Love reading this and still thinking how lucky I am to live right down here. All the playgrounds are ideal for kids, too. Vesuvio pool is FREE! and well-regulated, so it’s a (fairly) relaxing place to take a dip. Plus the fountain (replicating Mt. Vesuvius, the volcano) is a blast for kids to play in their timed/random shooting fountains. There’s also Citibabes for indoor playground on rainy/col (or even sickeningly hot) days.

  51. Cute video, I will have to some of these places out when I go! But seriously…. how full were you after all this?! All that food, yeeee. I am surprised you could still walk by the end of the day, where was the food-coma wheelchair when you needed it?!

  52. Thank you so much for all the great NY tips! I just found your blog today and I love it. I’ve lived in NY myself, but that was 10 years ago so I can’t wait to visit all the cool new places in October (and blog about it of course :-).

  53. Krissy Hess

    Hi, where is the graffiti of hearts on black wall located at? Thanks!

  54. Carly

    You are right about Georgetown Cupcakes. They are hands down the best. Also, love McNally Jackson.

  55. Pingback: New York City, USA | Mrs D