i am so excited to share some big news with you today! josh and i (with lots of input from the kids!!) have been working on a family luggage collection line for almost a year now, and it just launched at target this past week! it’s being sold at all target stores nationwide as well as online for the next couple months and i still can’t believe it. so many of you have been sending me pictures this week from your local target stores of the collection as they’ve been stocking all the pieces in stores. getting your pictures and traveling with the final pieces during these past couple months, we are feeling really proud of this line and hope you love using these luggage pieces as you travel with your loved ones as much as we’ve loved putting it all together this past year.
i think you all know how much our family loves to travel, and i really take to heart the way it has bonded us as we have explored, discovered and tried new things together on different adventures. i know it can be intimidating at times to think about being on a plane with a little one, or on a long drive in a confined space with a tiny toddler, but i swear it’s always worth it.
a lot of you don’t have children yet but still travel all over your countries and even all around the world! these pieces aren’t just for families. they are for anyone who wants to stay organized with colorful and fun luggage on their adventures! we worked to make the adult pieces just as functional and stylish on their own and designed bags to help you get around even when you don’t have kids with you, too. :)
josh and i really tried to problem solve with this collection, finding solutions to some of the areas we’ve struggled with when it comes to traveling both by ourselves and when with kids. we always had a lot of your most frequently asked questions around the topic of travel top of mind while designing. we knew we wanted to find solutions for problems people – and especially families – face when traveling like choosing activities for kids, staying organized, storing electronics and even carrying a camera that you can easily access, while also keeping the line as a whole cohesive, stylish and efficient for everyone. i also feel like when we all travel, we often seek out colorful and exciting destinations, so i wanted this line to reflect that and be an extension of the colorful and fun life you’re living!
anyway! can i show you some of the pieces?! we took these photos together when we were visiting washington D.C. in january (a million thank you’s to my sister hannah who was traveling with us and snapped some of the photos of our family altogether!)
one of my favorite parts of the collection is the children’s backpack and the children’s carry-on roller bag. the backpack comes with both red dragon wings and white bird wings which are interchangeable, as well as some fun stick-on patches the kids can place on their backpacks themselves. i am always a fan of creating a sense of independence and responsibility for little ones when we travel together, so it’s great for them to have their own bags that they are in charge of. but! we designed both the backpack and the carry-on with helpful straps and snaps to attach to your own luggage pieces for those moments when their tiny bodies just can’t carry or roll their own pieces any further (as we’ve learned happens almost every time).
the children’s activity kit is another favorite part of the collection for me! hoping to ease long drives or plane rides, the kit is full of reusable activities including 2 double-sided magnetic play boards with 35 magnets and 1 dry erase board and marker, a passport activity coloring book with 8 crayons, 5 finger puppets, and 90 colored wax sculpting sticks. there are 5 pockets to neatly organize the activities (as well as anything you’d like to add!), and it all zips up into a carrying case that has a buckle to attach to a suitcase as well as a loop to hang from the back of an airplane seat. this is one of our favorite items in the collection!
there are also children’s headphones to match the collection which have volume protection making them safer for children.
and the hooded koala kids neck pillow is so much fun! eleanor actually brought hers on our mama daughter trip to paris last month and wore it the entire flight there! it was very sweet how excited she was to travel with all the pieces, actually. but i couldn’t get enough of how cute she looked in her little neck pillow on our flight.
i know a lot of you don’t have kiddos yet but still travel all over the world! josh and i wanted to make sure the adult pieces were just as functional and stylish on their own and i really love how they turned out. these pieces aren’t just for families, they are for anyone who wants to stay organized with colorful and fun luggage on their adventures!
on that same note, i am such a bag lover but have struggled to ever find a camera bag i like enough to use when we travel. most camera bags are so heavy and bulky on their own without all your equipment inside, and the camera itself can feel difficult to access when you need to grab it quickly. but i think we solved this problem with this 2-in-1 bag!!!
first of all, it converts easily from a backpack to a tote bag (the straps tuck-away into a discreet pocket). secondly, it’s made of a super light weight canvas, so it isn’t heavy on it’s own. it has an interior padded tablet sleeve, an exterior hidden back pocket (great for stashing passports and credit cards during travel since it’s faces your back or your side!), and the best part? if you WANT to turn it into a camera bag as well, you CAN! but you don’t have to, all thanks to an easy access middle zipper, which fits the camera insert packing cube perfectly inside, so your camera is safe during travels and easily accessible. but also, the camera insert packing cube can go in or out, so the bag can honestly be a diaper bag, a tote bag, a plain old simple backpack, a camera bag if you want it to be (but won’t scream TOURIST WITH FANCY CAMERA since it doesn’t look like a camera bag!)… basically, it works many ways because everyone travels differently and uses their bag differently. i’m really excited about this one! i hope you love it, too!
this is the camera insert packing cube i was talking about more in-depth up above! it’s removable, making the 2-in-1 bag easy to use however you need to use it!
here’s the 2-in-1 bag worn as a backpack (also see it here when i wore it in park city a few weeks ago.) wearing it in the backpack style is definitely my favorite.
the other 2-in-1 carry-on bag is a soft-sided lightweight bag just under the maximum legal carry-on (MLC) size allowed by airlines with 3 separate compartments inside great for when you want to travel with just “one bag” and no checked baggage (something josh is VERY excited by!). with hidden shoulder straps, it quickly converts between a backpack and a clean looking briefcase style bag without straps. it has a trolley pass-through on the back so you can attach it to other pieces of luggage if needed, and 9 multi-use organizational pockets, including 4 tech storage compartments and 1 laptop compartment, so it can safely store all your electronics efficiently. josh designed it so your electronics are in the middle surrounded and protected by clothing and other items packed in the outside two compartments on both sides.
not shown here, but also in the collection, are packing cubes (we swear by them), as well as an adult comfort set that includes a high-quality memory foam travel pillow and satin eye mask to block out light on long flights. the white and blue hard spinner suitcases come in a carry-on size and a checked bag size.
anyway, thanks for letting me share all those photos with you and talk about some of the pieces more in depth. i’ll share more in person on insta stories today as well if you wanna head over to my instagram to see some videos of the pieces in the collection. the family luggage collection is available online at target and also currently available for a limited time in all target stores nationwide! for those of you who purchase and use any of these pieces, i hope you know how much it means to me, and i hope you love using them as you travel with your loved ones making memories on your own adventures, too!