love taza x let’s playground! officially launches today!

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today at noon, 12PM eastern time, our collaboration with let’s playground will officially launch! you can shop the love taza collection RIGHT HERE at noon. if you follow along with us on instagram, you might have seen a few sneak peaks this past week while the team was in the city, but we couldn’t be more excited to share everything with you today.

josh and i designed four mats for a limited edition love taza line… the gingham, colorblock, stripe and the cityscape! our designs aside, let’s playground mats are kind of genius. they are play mats that are versatile and durable, made with bonded leather that literally wipes clean with a damp cloth. i’m talking about paint, finger nail polish, the messiest and stickiest of foods, beach sand, all of it… it all just wipes right off! a mother’s dream! i’m kind of bothered we are only now figuring this out! ;)

below is a video by jenner brown of our little family taking on a few daily adventures with our mats in tow…

and before we get to all these pretty images by lindsey belle, i want to tell you why i loved this collaboration so much, and why these mats are so wonderful.

as a mama of three little ones, i’ve come to learn our life will always be a little bit unkept.  all the toys and books put away at the exact same time will never really happen. someone will always a be a little bit sticky and i will most definitely have either spit up in my hair or on my shoulder the next time you see me. but that’s because we’re in this incredible chapter of life, where they prefer to be barefoot and are always hunting for buried treasure.  where sleep is something we as parents just dream about and piggy back rides and make believe stories are in full force.  there are sometimes tears and sometimes pouting, but mostly lots of laughter. there are opportunities for learning and growing and living everywhere. it’s a chapter full of spirit. a really really good chapter.

i want to encourage my children to color and paint, even outside the lines.  that it’s okay to make messes where appropriate so long as they are living a childhood full of exploring and creativity, where they feel like adventure is everywhere, because it can be, and it absolutely is.

as a mama, i love everything that let’s playground stands for, and we have so enjoyed using their product. these mats, whether to be used just as a simple picnic or beach blanket, or with children under a high chair or in an art room, or however you fancy, i hope these mats encourage fun and adventure and inspiration to live life to the very fullest, however you go about it.

this was one of our favorite collaborations to date. we couldn’t be happier with the end results and i truly hope you love them as much as we do.  as always, thank you so so much for your support and love. i don’t know if you’ll ever understand just how much it means to me.

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you can shop the love taza collection at noon, 12PM eastern time today RIGHT HERE.  also, get 10% off the full collection of four mats when you buy in a bundle!

photos for let’s playground by lindsey belle.

  1. Austin

    What a fantastic collaboration!
    Ps. The hot air balloon sweater tee is perfect too.

  2. Jessica

    I had never heard of lets playground prior to reading your posts and now I’m hooked. I need one in every color in every size! With a little boy 3 weeks younger than Samson and a puppy; we are always at the beach, at the park or in our own backyard!

    Quick question: what size are you using in the video? The midi or the maxi?

    Thank you!!

    • TAZA

      thank you!! we’re using the midi size here.

  3. Alanna

    These mats are beyond cute and genius! Love all your prints! Who makes your hot air balloon shirt?

    • TAZA

      thank you! it’s from a little clothing boutique here on the upper west side, but the tag says Titicaca.

  4. Sarah

    Congrats! How exciting for your family. Can you tell me where your beach dresses from? Its darling! Also, I am a New York resident- what is this Upper West side boutique?? I might have to check it out:) Thanks so much

    • TAZA

      it’s on columbus around 76th. i don’t know the name but on the west side of the street!

      beach dress from free people last year!

  5. Melissa

    Congrats on this new project! What a great idea, especially for the beach. And I think that last shot in the video at the beach of just pouring water all over the mess and it cleaning right up is awesome, really gets across how convenient it is!

    I don’t have any kids yet but I may need to get one just to clean up after my own messes ;)

  6. Mery

    I love your stripped dress. Where did you buy it?
    Thanks so much
    beautiful

    • TAZA

      thank you! it’s from sonnet james.

  7. vicky

    wow, congrats Naomi & Josh! that collab sounds very fun. this is literally genius. something that wipes totally clean when you’re done. perfect and easy to pack. cute designs, too.

  8. Mary Katherine

    This is amazing! I can’t wait to purchase for my friends with littles :)

    Also, I must know where your balloon tee and that amazing maxi dress are from!!!

    xo
    MK

  9. jenn

    I absolutely love your hat you wore to the park! Where did you find it?
    And these mats are a dream come true!

    • TAZA

      thank you! from madewell.

  10. Sara

    I’m trying to decide between the stripes and cityscape. Which do you like better?

  11. Huge congratulations on this partnership – I can’t wait to see your collection! I love the one with the city trim – and your family is gorgeous!

    Warm Regards,
    Alexandra
    http://www.littlewildheart.com

  12. These are beautiful! I totally want one for our backyard… right in the spot where the kiddie pool killed all the grass. Oops :)

  13. Sara

    Can’t decide between the stripes and cityscape. Which do you recommend/like better?

  14. hanna

    That video is so perfect! –Hanna Lei

  15. Lydia

    These are gorgeous — such a great idea for a gift, too! Congratulations on the latest collab :)

  16. tong

    Great idea! Who knew messy mat could look that gorgeous! I think Let’s Playground have not updated their site. Couldn’t seem to click into your collection. Do you know if they shipped to Canada? or Australia? :))

    What colour was the one at the beach? Camel?

    • TAZA

      they ship everywhere! and the color on the beach is the colorblock (more or a blush tone) from the love taza collection!

  17. Jennie

    ok the mats are insanely cute and i’m totally eyeing the gingham and stripe but im kinda obsessing over your outfits! thanks for sharing through the comments! <3

  18. Jessica

    What size is the striped mat you used in the kids play room? Because the stripes are my favorite and then the color block comes second!

    • TAZA

      it is the midi size!

  19. Courtney

    I love your beach hat! Mind if I ask where you got it?

  20. Alyssa

    I absolutely adore what you said about life. I feel ya there…but I love it! And these mats! So adorable and handy! I’m thinking I need one of these. :)
    http://www.sweetlytattered.com

  21. We don’t have babies yet and I want one HA! Congrats guys, you truly are collaborating with the right people.

  22. Tania

    Naomi, awesome job mama! Not only is this concept, umm.. GENIUS!!!, but your brilliant designs were too good to pick just one- so we got two- one for each little. I just wanted to commend you on your authenticity, I always feel great supporting you guys as all of your collaborations are so on point, useful & super true to your family. We’re a lot like you guys in the sense that we’re busy with our entrepreneurial projects & parenting full time- all together as a couple. I really love seeing other families, like us, making it work & being super creative in the process. What an awesome concept for those beautiful children of yours to look up to. I can speak first hand to saying I KNOW it’s not easy but I’m so glad to see likeminded people doing it all for their families. So much love to you guys xo

    • TAZA

      tania, this comment really made my day. thank you! it was so sweet of you to take the time to write this and also, always so fun to hear from those in a similar position! best of luck to your sweet family and you trek ahead with everything! congrats on your success!

  23. Joyce

    I adore that hot air balloon top!! where is it from??

    • TAZA

      it’s from a clothing boutique on the upper west around 76th and columbus!

  24. Christine

    I love these mats! I think I need one…or two :) 10% off sounds great!
    Great collaboration! You are so talented!

    A side question, where do you get the cars and trucks etc. for the kids? (in your picture). My son loves them too.

    • TAZA

      you know, i don’t know where those are from! they are my next door neighbors, our kids often trade toys throughout the week. i’ll have to ask her!

  25. allison

    these mats look amazing! i will definitely need to get one! well done and congrats :)

    where is your black & white striped swimsuit from?

    • TAZA

      thanks! it’s from kate spade saturday a few years ago.

  26. Kelly

    These mats sound wonderful and it is amazing they are so versatile!

    xx Kelly
    Sparkles and Shoes

  27. Pam

    aaaaaaah these mats are the cutest! Such a great material for kids to play with, it’s super washable! I’m in love with the yellow one and the city one, just adorable! xoxo Congrats Taza!

    http://www.pamelayaquelin.blogspot.com

  28. renata

    Oh how are you so adorable?!

  29. ashley

    Ok. Gorgeous, GORGEOUS pictures, video & family (!!) especially. I dont even have a reason for the mats, but I am sold! So awesome.

  30. Christian Ramirez

    Wow! That is incredible. You guys sold out so quick!!! Is there any chance you might consider running the Cityscape in Midi again? That is a really cool pattern and I’m so bummed I didn’t get one! I have been following this since their kickstarter, and loved the Cityscape as soon as I saw it. Please tell me you’ll consider it! :) -Christian from Atlanta, GA

  31. Aww I think this is your nicest collaboration yet! I don’t have kids, but that mat looks super useful.

  32. Tiffanh

    Hi Taza. The citi scape mat from let’s playground is sold out. Any idea if and when you will get more in? I must get it since we are from Brooklyn and it has the bridge on it. So New York it’s a must and I love that it’s light and fits in the purse xoxo. Love you Taza and I’ve been following you forever. Feel like I know you. So funny right?

  33. absolutely stunning naomi!! huge congratulations to you and josh!!

  34. Marie

    Oh My God! This hot air balloon shirt is soooo beautiful Taza :) Votre famille est très belle (your family is so beautiful !)
    Love from Montréal
    Marie

  35. Kristin

    Absolutely amazing pictures! I loved them all!!!xoxo

  36. Lauren

    you must feel super lucky to get the chance to work on so many fun projects, all the work you guys do as a family is wonderful! my only downside is that by the time i have kids i probably won’t be able to get my hands on all of this cool stuff, haha!

    all the best. :)

    http://helloitscherry.blogspot.co.uk/

  37. Sydney

    Hi Taza! Loved the video! Where were the beach scènes shot at? Coming to New York soon and it looks like a nice spot to go to. Thanks

  38. Martyna

    You guys look so cute!

  39. Kris

    Hi! Love the mats – the color block one is my fav! Could you please tell me where your sunglasses are from, love them!

  40. Rose J.

    Beautiful collaboration! I left a comment the minute you posted this, and it said awaiting moderation, but not sure if it went through. My question was if you will be making any more of the city scape mats because apparently they sold out that morning! Or… is what you made all that y’all had to sell? Was this a one time deal, or will these be always be in the market, and in stock to sell?

    Thanks in advance!

  41. Courtney

    I’ve searched everywhere for E’s t-shirt (We Are Young). So, so cute! Where did you find?

  42. Lauren

    where did you get that fantastic beach dress?

    • TAZA

      thanks! it’s from free people last year.

  43. Anna

    Does anyone know where the toy cars are from? Samson playing with those!!
    Appreciate it! I have a boy after 3 girls and really, those toys seem the best for him at this point! ThAnk u